Archive for the ‘Marketing And Advertising’ Category

A Free Extensive Guide For Submitting Articles To Directories

By Scott Lindsay

If you have never submitted articles to directories before, it can be an overpowering task in the beginning. You need to educate yourself on the process as a step-by-step tutorial, especially if you do not know the first thing about it. There are plenty of wrongs and rights to article marketing and getting them into the right hands of other people.

The majority of directories provide free article submission, however there are some that provide paid submissions. I suggest the free submission directory sites, as there are a plethora of reputable free ones available. Submitting your written articles is easily the most effective free marketing there is on the internet today.

A Step by Step Guide to Submitting Articles to Directories

1) The first step is making sure your article is unique, meaning the piece is written in your own words. Copying others is strictly forbidden and will get you into hot water, and perhaps banned from the directories you submit to.

2) Write each article for your readers. You need to figure out what your site’s visitors are looking for. What do you provide on your web page? For instance; if your market is web development, your readers are likely searching for tips on how to build and establish a website. Therefore, you must concentrate writing for that specific subject in order to get the ideal traffic. Getting a consistent flow of traffic for your business is the reason for writing in the first place.

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3) Always read the directory’s terms and conditions. Some won’t allow links in the body of the article, and there are some that do. Also how many links are permitted in your author’s resource box? The important thing is to respect the directory and always stick to their writing guidelines and terms of service so that you can maintain a reputable online relationship between you and the directory site owner.

4) Proofreading is a must. Not only should you review it two or three times, but you also need to run it through a spell and grammar check. It’s also smart to get another pair of eyes to look over your article before you submit it.

5) Once you have completed and proofread your written work, you may want to lay it aside and revisit it the following day. You could possibly come up with better content and perhaps a better viewpoint by doing so. There’s always room for improvement.

6) Prior to submitting your masterpiece, you will need to give yourself a pen name (author name). It’s a good idea to use your real name for this. By doing so, this informs everybody you are a real and credible person.

7) When you are pleased with the final editing, you are ready to submit your article. You’ll need to create a title and keywords, try to use keywords and phrases in your title that individuals will be more inclined to type into the various search engines for maximum exposure.

8) Next you need to provide a brief summary or introduction. The perfect summary is two to three sentences. When copying your article into the body section, keep in mind that most directories do allow HTML. Generally, you will see tags that are used with the specific directory you’re uploading to towards the top of the submission box. Be aware of what tags your able to use.

9) The next thing you will need to do (and this one is important), is fill in your bio box. This is where you include a little something about yourself, or about your site, and also include a link to it. Being as professional as possible with this step is vital to the traffic you receive. Your bio box will either make or break your advertising success, which means you definitely want to make it your best to create a call to action here.

10) Now it’s time to proofread again and review before posting. Never publish before pressing the “preview” button first. Once previewed and you are happy with it, click on the “submit” button. It usually takes two to three days to get accepted, however, some have been known to be accept in the same day.

After you’ve done this several times, you’ll be a pro at it. Keep writing and submitting, this is very important to your internet marketing success. Submitting a few articles won’t cut it, as you will have to repeat all of these steps again and again with new ones. Consistency will pay off with this particular marketing method.

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How To Backup A Trailer

Submitted by: Benjamin Watson

If you have ever tried to back up a trailer, you know how difficult it can be. Backing up a trailer is actually a simple operation. However, it involves some counter-intuitive techniques that are not really taught to most drivers.

Let’s begin with safety. Whenever possible you should get out of the tow vehicle and walk around the trailer and look over the backup area. Note any obstacles and plan how close you would like to end up being to those obstacles when done. You might want to place a marker so you know when to stop. If possible have a spotter to watch blind spots and look for kids, bikes other vehicles etc.. The spotter should be positioned where you can see and hear them. Walkie talkies are great for this.

Usually you want to back in on the drivers side. It is much easier to back up a trailer when you can see the trailer and the trailer wheels out the drivers window. So circle the block if you can and approach with the turn on the drivers side. However, there will be times when you don’t have a choice.

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Most people when backing up for the first time spend too much time watching the back of the trailer. Of course you don’t want to hit anything. However, you need to focus on where the wheels of the trailer are going. The wheels may not get there first, but they will determine where the trailer ends up.

Determine the pivot point of your turn. It could be a tree, a curb a fence post, etc.. Usually you want the path of your trailer wheels to be very close to the pivot point, within two or three feet if possible. If your trailer wheels are going to pass ten feet away from the pivot point you will need a much bigger area to complete the turn.

Before backing up, pull the tow vehicle and the trailer wheels ahead past the pivot point. Start with your wheels straight and the tow vehicle lined up in a straight line with the trailer. Begin by backing straight up toward your pivot point. Start your turn just before the trailer wheels get to the pivot point.

When backing up, your trailer will go the opposite way as the tow vehicle. This can be very confusing, especially if you are not experienced. One way to counter the confusion is to place your hand at the bottom or 6 o’clock position of the steering wheel. Now when you move your hand to one side or the other, the trailer will begin to turn to the same side.

There are three parts to a turn. The first part is the cut, where you cut the tow vehicles wheel to change the direction of the tow vehicle, the trailer starts to turn in the opposite direction and the angle of the two vehicles to each other increases. If you hold the wheel in the cut position too long the angle will increase until the trailer jackknifes. To prevent this, when the angle starts to get too steep, you will want to follow the trailer. To do this. turn the wheel back in the other direction until the tow vehicle starts to follow the trailer through the turn without increasing or decreasing the angle of the tow vehicle to the trailer. The final part of the turn is the return. The return consists of continuing to turn the wheel opposite the original cut until the tow vehicle is again in a straight line with the trailer.

Now that you know some of the elements of successfully backing up a trailer, it doesn’t take a lot of practice to be backing up like a pro.

About the Author: Ben Watson is a lifelong camper and RV enthusiast that has enjoyed all types of camping from survival excursions to luxury RVing. He currently maintains The Webs Best Camping Guide.

websbestcampingguide.com

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How To Build Your Online Consignment Business

By Chris Malta & Robin Cowie

Get the Word Out

Consignment is a simple concept taking other peoples products and selling them for a percentage of the sale. According to renowned eBay PowerSeller Skip McGrath, of

SkipMcGrath.com

, Consignment selling is the fastest growing phenomenon on eBay. The key to successful online consignment is

marketing your services

.

He recommends four techniques to help you promote your business and build up a customer base: advertising, public relations, networking, and creating a web site.

1. Advertising.

The market you’re in will determine your course of action here.

The Retail Market

selling products for ordinary people:

Door hangers.

Classified ads in small- to medium-sized market newspapers.

Flyers.

Posters.

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Radio spots.

Attorneys estate executors and bankruptcy processors.

The Business to Business Market

selling excess inventory for retailers and manufacturers:

Classified ads in business journals.

Direct mail.

Attorneys bankruptcy processors.

Local charities and not-for-profits. Rather than always asking their supporters for money, they can ask them to donate products you know will sell. So you’re building relationships that are profitable for everyone.

2. Public Relations.

Write a press release

, print out a copy and mail it to all your local newspapers. Often, theyll promote a new business in hopes that theyll advertise with them in the future.

Community groups

the Lions, the Jaycees, your local chamber of commerce are especially useful for business marketing. Your chamber of commerce should have a newsletter that you can advertise in and that every chamber member in town will get. However, if you do sign up for a community group,

volunteer for something

. Youll make more connections, and be taken more seriously, than if you just show up at the meetings to gain contacts.

3. Networking.

Implement the McGrath 3-foot Rule

. Explains McGrath, I always have business cards on me, and anyone that gets within 3 feet of me is going to learn what I do.

Cold call on potential customers

. Walk around the business section of town (for retail, try your neighborhood), and let them know that you can help them liquidate their surplus merchandise. If businesses seem reticent, offer to let them give you one or two pieces as a trial, and then make sure you do a good job selling those.

Build a database of your customers

. Collect business cards and stay in contact periodically. Send an email; send a Christmas card. Retaining customers is easier than finding new ones.

4. Create a website

Try to include your city and the word consignment in the title

these are very popular search terms right now.

Give your consignors a link to your site

so they can check the status of their own auctions.

Send out emails or a newsletter

through your web site to your customer database.

You may find some methods work for you better than others, but the main thing is just to

let the world know youre there

.

About the Author: Product Sourcing Radio is Created and Hosted by Chris Malta and Rob Cowie of WorldwideBrands.com, Home of OneSource: The Internet’s Largest Source of Genuine, Factory-Direct Wholesalers for online sellers.

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