Archive for the ‘Video Production’ Category

Top Ten Tips On Passing Business Cards With Cultural Fluency

Submitted by: Deborah Swallow

In the global commercial world you can t survive without a business card. A business card is the thing that consolidates who you are , gives you a proper identity and tells the world that you are open for business . However, people around the world project different meanings on the exchange of cards doing it, therefore, in different ways.

In some cultures, the exchange symbolises the beginning of a relationship. The most ritualistic and sensitive to the practice of business card exchange are the Asian countries (Japan and Korea in particular). Perhaps the least are the British/US/Australians where NO significance whatsoever is attached to the exchange it s merely a function of giving someone your details a reminder.

If you want to ensure that you don t offend, read the Top Ten Tips below and the special section on Japan and the other on US/Britain. Instructive and comical videos included:

1.Exchanging business cards should ALWAYS be done with respect and decorum, whatever country you are in. It is so easy to make a cultural gaffe. Asian countries attach a lot of importance to a formal exchange, the Brits/Australians do it very informally like an after thought South Africans have no formal exchange protocol, and those from the Middle East/Latin countries are passing you a part of their honour, their machismo with them. In Middle East only senior business people exchange them.

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2.Always pass your card the right way up so the other person can read it immediately. This shows consideration for the other person.

3.In Asia, offering and receiving cards is a very formal ceremony. Meishi koukan in Japan is a very important aspect of business etiquette. Placing the card in front of you on the table is an additional sign of respect. (See special section on Asian etiquette with videos). Show respect when you receive a card by using both hands. Especially in the Far East.

4.Always take the time to read someone s card, this shows respect. In my experience, this is special advice for those from Anglo-Saxon cultures, as everywhere else I have travelled honours the passing of your card to them. Look at it, study it, and then put it away carefully.

5.Don t put it into your back pocket! This is disrespectful. Unfortunately, people from Anglo-Saxon cultures have the habit of just taking a card, giving it a cursory glance and (for men) placing it directly into a wallet that goes straight into the back pocket no thought given to that action at all.

6.Don t write on other people s business cards! This is a great insult in some countries.

7.The Japanese like photographs on cards. These are beginning to become common in the US and UK. It really does serve as a good reminder.

8.Many US/UK companies are dispensing with job titles, as they are considered unnecessary. Titles are very important in most other cultures, so use them when abroad. They signify seniority and status. Germans are especially hot on their titles and academic qualifications and expect to be addressed by them.

9.Think about having a translation on the reverse side of your card. Don t have more than one other language printed on the back it s false economy Hebrew and Arabic don t mix; Asians will feel slighted; and the different styles of writing (vertically, right to left, back to front) means that aesthetically your cards will look messy. There are more than fourteen major and three hundred minor languages spoken in India so which would you choose? English and Hindi are the official languages.

10.Present the card with the other person s language face up and the correct way round for them to be able to read. (Handy tip: if printed in a script you cannot read ensure there is a symbol in a corner that signifies to you which is the right way up. This helps if you need to hand over many cards in a meeting you can see it quickly without any effort).

Remember:: Your card is your Ambassador it card represents you, so don t use tatty or out-of-date ones. Your card leaves an impression of who you are. You don t want to appear cheap and nasty people will remember that of you.

About the Author: Deborah Swallow is an inspirational speaker and a rare academic-entrepreneur who brings a deep understanding of cross culture communication to busy executives in a way that meets their needs in today s fast-paced, globalising business arena.


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The Benefits Of Business Cards

Submitted by: Lyndon Thomas

Business cards are one of the most fundamental tools used when it comes to building up contacts and networking in the world of work. Whether a business is just starting out and looking to forge strong working relationships, or it is a long-established first carrying out deals and transactions and growing a client base, one of the most important things a business can do is get out into the world and meet people face to face. As well as making a good first impression when meeting professional contacts, it is just as crucial to leave a good impression with them, in the form of a professionally produced business card.

Business cards can vary from the functional to the funny, depending on the impression that the person who commissions their printing wishes to convey. For example, some people want to create an air of formality and professionalism, so they may choose to simply print their name, job title and contact details on their business card, alongside a corporate logo. However, those of a more quirky disposition or those who may be in the creative industries may wish to add a little personality to their business card by including a relevant quotation or opting for a bright colour or bespoke design.

Best practice recommendations for business card creation

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1. Decide on a message that will be relevant for a long time

When having business cards printed, it is often more cost-effective to buy a large print run of cards as opposed to a smaller one. If this cost-effective route is chosen, it is worth making sure that the message on the cards will not change before your cards run out, to avoid numerous reprints. In a similar vein, people may keep a business card for a number of months or even years so it is always beneficial to use details that are unlikely to change so that people can reach you down the line.

2. Always use a reputable print company to produce your business cards

A business card is a lasting memento of the first impression on a new contact, so it is extremely important that any business cards that are handed out give a good impression. A professional print company will be able to produce business cards quickly and efficiently and to a high standard. Bespoke designs and logos can be added during the printing process, as can various fonts or colours. A professional finish can also be added to business cards, helping to leave the right impression with potential clients.

3. Double and triple-check before printing

Before you send your business card request to the printer, ensure that you have every detail correct. Double and triple-check that all spellings, casing, phone numbers and web addresses are correct. Many people also opt to add other details such as social networking web addresses, so as well as checking the spelling for these elements are correct, make sure you also test the web link by typing it into a browser. Business cards are a great way to link the online and offline world and are an essential tool for face-to-face networking, so it is important that your card gives out your correct details.

About the Author: The author has worked for print companies for over 30 years and has extensive knowledge of business cards. Lyndon writes for Minuteman Press UK; a print franchise organisation. Read more here:


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Marketing Strategies Examples

Submitted by: Darrensh Horne

It was very interesting to observe the steps of folks offline.. How lots of occasions do you see men and women searching the grounds with their eyes. If you at any time view you will see its very normally. A lengthy time back I remembered a friend that worked at a Mall cleaning and how she frequently watched the floor and normally identified income.Get for instance this 1. How quite a few times have you watched persons flip through magazines, and what sort they looked at? Think about all the areas a human being notices issues at.

Now, watching these situations, picture this a single. Ever before observe a person viewing some money on the ground? What does somebody normally do, they casually move about to it, firmly plant their foot around it, appear all over and then stoop to choose it up. It really is remarkable what income does to a human being. Now have you ever decide on up a tract or one thing with a dollar symbol on it? Mistakenly assuming its funds, a individual grab at it rapidly. Now feel about your advertisement inside of a bill form card. Sure probably the initial human being that picks it up won’t be interested, but perhaps the up coming individual that does select it up will be interested in your provide! The position is it will keep on to go viral until finally the correct man or woman does consider action.

I discovered this data to be handy to other folks wanting some proven hints and techniques in setting up their business offline as effectively as online. There are so several countless ways in reaching potential customers offline, it is a issue of taken that little action of action that is constantly demanded in creating a little something materialize.

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Income promotion, advertising, and public relations have been an successful way in promotion firms. With the advent of technology, advertising has been simple not having having to deal with purchasers. The web can be an effective way of selling items and companies and can be incredibly hassle-free for the rapid paced life style of our generation. They have numerous positive aspects however all of them share a main disadvantage: they are a kind of non-personalized communication.

Particular marketing however has been utilized for centuries in promoting firms and is nevertheless employed properly now. There are undeniable strengths of personalized communication more than passive marketing and promotions. For compact local firms to significant-scale enterprises that require extended-phrase client relationships, this can be the ideal marketing approach as this can make successful shopper interaction.

Potent Examples of Marketing and advertising Methods

There are many useful individual selling examples that can be applied by businesses. Innovative promoting entails the salesperson to entice prospect costumers by means of their refined capabilities in selling the item. They can be located in department merchants offering family objects and in cosmetic entrepreneurships. There are misconceptions on this form of selling as men and women have a tendency to see these salespeople as manipulative and dishonest.

On the other hand, they are genuinely just trying to inform the buyers of what they may possibly want without having wanting to trick them into buying useless solutions. Examples of Marketing and advertising Techniques of the Productive Web Marketer

About the Author: Solutions focuses on a exclusive mixture of promoting to high functionality and working with the internet as a lead generator.


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